PT Serif is a serif font which coordinates with PT Sans on metrics, proportions, weights and design. It is a great display typeface that gets the message across in a quick and powerful manner without sacrificing style. The beauty is that the lettering artist subtly modified the shape of letters so they connect with the next ones. Lobster is a lovely Bold Condensed Script. Ubuntu is an OpenType-based font family, designed to be a modern, humanist-style typeface.
Also known as, the Helvetica of free fonts. Bebas Neueīebas Neue is a sans serif font family that is based on Ryoichi Tsunekawa’s Bebas Neue free font, which happens to be the original. It is a versatile font with 12 style variations and adjustable spacing and kerning. CorbelĬorbel is a humanist sans-serif typeface, it is described as “designed to give an uncluttered, clean appearance on screen”. CabinĬabin is a humanist sans inspired by Edward Johnston’s and Eric Gill’s typefaces with a hint of modernity. League Gothic is a revival of an old classic typeface, Alternate Gothic No.1. Myriad Pro is a humanist sans-serif typeface. Keeping these facts in view, there are a number of fonts that should be in the kitty of every graphic designer if he/she needs to be at the top of designing business. Clarity is what gives font an authenticity and makes it consumer’s preference. Like when reading a newspaper, on websites, while using mobile applications, reading ingredients list while buying a new brand of digestives, and last but not the least when looking at a logo while passing it at the speed of 120km per hour. Very often than not, most of the consumers prefer a clear typeface on daily basis, be it an influencer’s personal blog, a news curation website, an e-commerce store or a popular industry blog. This is the very reason why it is necessary for graphic designers to stick to a set of typefaces for people to find relevance. No wonder that design people at conglomerates know how typography plays with consumers’ moods.
Believe it or not but fonts have that effect on us that makes us work and function in more ways than the other.
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