Charade (who died in 2009) moved on to work with other franchising operations, but he and Horton remained friends, despite the controversies. Horton agreed to Joyce’s condition, and Joyce bought Lori’s half for $12,000 to become Tim’s new partner in Tim Donut in Decemberġ966.
Charade had departed, and his former half of Tim Donut was now owned by Horton’s wife, Lori. Horton wanted him back, but Joyce would only agree to return if he was made an equal partner of Horton While the Maple Leafs were at training camp for the 1966–67 season. Joyce would recall driving to Peterborough, Ontario, to meet Horton Joyce and Charade sparred, and for a time, Joyce left the business completely. When Dairy Queen wouldn’t approve his plan to open another outlet in nearby Bronte, he gambled on becoming the next franchisee for the doughnut shop, in February 1965. Joyce had been running a Dairy Queen on the side and was looking to expand his restaurant interests. The third franchisee at the troubled Hamilton franchise was a Hamilton police officer named Ron Joyce, who lived nearby. In 1966, Joyce became a partner in Tim Donut Ltd. Joyce became the third franchisee of the first Tim Hortons in February 1965. Time, Tim Horton was still only licensing his name and had no equity in the operation. Opened in April 1964, the outlet remains in operation today, and is recognized by Tim Hortons as its first official franchise restaurant. Intimidated by competition in Toronto, Charade set up the first Tim Horton doughnut franchise on Ottawa Street North in the industrialĮast end of Hamilton, Ontario. Rather than own the restaurants himself, he would sell franchise rights to owner-operators, who would buy their equipment and suppliesįrom the franchising company, follow its menu and operating standards, and pay the company a share of their revenues. The burger and chicken drive-ins struggled, and Charade decided the future was in doughnuts and restaurant franchising. In a separate deal, Charade licensed Horton’s name to turn Your Do-nut (which briefly was Royal Do-nut) into Tim Horton Do-Nut, the first doughnut store to bear Tim Horton’s name. They opened four restaurants, called Tim Horton Drive-In, in greater Toronto and Port Credit, serving burgers and chicken. In 1963, Charade and Horton formed the company Timanjim Ltd. Professional hockey players then worked about eight months a year (if they made the playoffs), and pay was such that they usually pursued an off-ice career, with retirement from the game in mind. Horton had a long-standing interest in getting into the restaurant business. The store was two doors from the barber shop where Horton got his signature brush cut. Charade had left his job as manager of a Scarborough, Ontario, doughnut plant to open a store called Your Do-nut in a strip mall at Lawrence and Warden avenues. In the spring of 1963, Toronto Maple Leafs defenceman Tim Horton met businessman Jim Charade.
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